To address competition, the company’s strategic objective in this generic competitive strategy is to minimize operating costs, optimize profit margins, keep low prices, and offer its airline services to the mass market. Southwest Airlines’ generic competitive strategy is cost leadership, which creates competitive advantage based on low costs and correspondingly low prices. Southwest’s Generic Competitive Strategy (Porter’s Model) Southwest’s intensive growth strategies facilitate the operational scale needed to maintain the corporation’s generic strategy, thereby also strengthening its competitive advantage and competitive positioning in the industry. These competing commercial aviation companies possess resources and the operating scale to grow despite the competitive landscape. Southwest Airlines uses its generic competitive strategy to counteract the competitive power of other firms, such as Delta Air Lines, United Airlines, and American Airlines. Southwest’s success indicates effective implementation of its generic strategy for competitive advantage and intensive growth strategies suited to the business. These corporate strategy frameworks are considered in this business analysis of the commercial aviation company and its approach to growing despite strong competitors. On the other hand, based on Igor Ansoff’s matrix, Southwest Airlines can use various intensive growth strategies. Porter’s model, competitive advantage is developed through generic competitive strategies that the airline company can apply. These variables relate to Southwest’s intensive growth strategies and generic competitive strategy. With a strategic position as one of the main competitors in the commercial aviation industry in the United States, the company is popular for its low fares and high accessibility. Southwest Airlines’ generic competitive strategy (Porter’s model) ensures product/service attractiveness and competitive advantages for successfully implementing intensive strategies for growth (Ansoff Matrix). Southwest Airlines’ generic competitive strategy and intensive growth strategies optimize competitive advantages, profits, and market share based on low costs and low fares. A Southwest aircraft arriving with military personnel at Terre Haute Regional Airport in Indiana.
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